New England’s only NASCAR Cup race gets Dollar Tree title sponsor

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Dollar Tree (NASDAQ: DLTR) has been named the entitlement sponsor for the NASCAR Cup Series race at New Hampshire Motor Speedway, now called the Dollar Tree 301, scheduled for August 23, 2026. The retailer will also serve as the Official Value Retailer of Speedway Motorsports, gaining promotional rights across ten speedway properties and fifteen NASCAR Cup Series weekends. This partnership aims to enhance Dollar Tree’s national brand awareness through various activations including gift card offers, fan-zone presence, and driver appearances.

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