Recently, I saw a bunch of PFP/member cards talking about "long-term branding," which basically means short-term attention peaks. Once the hype passes, the group is even colder than my wallet... I'm now quite calm about these: treat it as "buying a ticket," not buying faith. Consider what benefits are offered, how long they last, and whether I need them before making a move. The on-chain data tools and tagging systems have also been criticized for being laggy and easily manipulated, so I’m even less willing to blindly believe phrases like "smart money has already entered." My habit is: when I see a project, I wait 24 hours first, don’t chase the first wave. If I still want to research the next day, I do; if not, I just skip it—saving money and peace of mind.