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Rakuten Wallet Releases Point Conversion Feature to XRP Valid at 5 Million Merchants
Rakuten Wallet users in Japan can now convert Rakuten Points into XRP.
This feature allows users to leverage loyalty points into crypto assets that can then be used for transactions at over 5 million merchants within the Rakuten network.
This move connects the loyalty ecosystem with blockchain-based digital payments, expanding the utility of points previously limited to internal services.
With the conversion to XRP, users gain greater flexibility in using the value of their points, including for everyday payments.
This integration also demonstrates how major technology companies are beginning to combine rewards systems with digital assets.
Rakuten itself is known as one of the largest e-commerce platforms in Japan, with a wide network of merchants.
This development reflects the increasing adoption of crypto in daily consumption activities, not just as an investment asset.