This is income, not a joke. MrBeast has held the title of the highest-paid YouTuber in the world for two consecutive years, and the numbers are just crazy. Donaldson earned about $54 million from videos in 2021, and Forbes predicted that in 2022 he could reach $110 million. When you see how much MrBeast makes, you start to understand that he's no longer just a blogger, but a serious businessman. Journalists estimated his net worth at half a billion dollars, and if he sold a stake in his content studio, his main asset could be worth $1.5 billion.

Donaldson himself says that the chances of becoming a billionaire increase if you don't focus solely on that goal. You just need to concentrate on making the company cool. The guy is so successful that he even gave lectures at Harvard Business School. It's interesting what he talked about there.

So, what does this empire consist of? First, a content studio. He doesn't have just one channel, but an entire network. The main MrBeast channel has 142 million subscribers, Beast Gaming has 32 million, Beast Reacts has 22.5 million, MrBeast Shorts has 21.5 million, MrBeast 2 also has 21.5 million, and Beast Philanthropy has 12.6 million. All of this is produced in Greenville, where he grew up. The studio is constantly expanding, with plans to create three large centers. About 50 people work for him, including friends and family members who believed in the project from the very beginning.

Then there's MrBeast Burger. In December 2020, he opened the first location with free food, and on opening day, the car line stretched over 30 km. Now, there are over 300 restaurants in the US and other countries. The trick is that these are virtual restaurants; you order through an app, and the food is prepared in partner cafes. They sold over a million burgers in three months. In August 2022, he opened the first full offline restaurant.

There’s also Feastables — snacks and chocolates like MrBeast Bar, and MrBeast Cookies. They are sold online and at Walmart. The launch in January 2022 was grand — a giveaway of cash prizes, a competition with golden tickets in chocolates, with Gordon Ramsay on the jury; the winner received a chocolate factory. In the first few months, Feastables earned more than $10 million.

When you realize how much MrBeast earns and how he organized it, it becomes clear that this is not just luck. It’s a system he built over the years. Donaldson shows that if you do things right and don’t get distracted by fuss, money will come on its own. That’s the kind of success.