It's interesting how Ricardo Salinas has completely reconsidered his wealth protection strategy in recent years. This guy is not just anyone — founder of Grupo Salinas and head of TV Azteca, one of the most important media companies in Mexico and the Spanish-speaking world. Yet he has decided to overhaul his investment approach.

Think that in 2020 he allocated 10% of his liquid portfolio into Bitcoin, already a significant move for someone of his stature. But what’s really interesting is what happened next. In 2022, Ricardo Salinas doubled down: 60% of his liquid portfolio ended up in Bitcoin and related assets. He’s not one to do things halfway.

What stands out about his vision is how he justifies it. For Salinas, Bitcoin is literally the gold of the modern world — more portable, more liquid, more practical than physical gold. He also described bonds as truly terrible investments, preferring tangible assets like oil, gas, and gold for the rest of his allocation. It’s a position very consistent with someone who sees inflation as a serious threat and doesn’t want to depend on government interference.

What makes Ricardo Salinas a significant figure in the global adoption of Bitcoin among billionaires is his deep conviction in the revolutionary potential of the technology. He doesn’t see it just as an asset, but as a tool to democratize access to financial services and challenge the traditional system. When someone with his economic and media influence takes these positions, the message hits loud and clear in the market.