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Xiaohongshu publicly announces its AI governance stance for the first time: AI can be used to amplify creativity, with zero tolerance for malicious AI behavior
On April 27th, Xiaohongshu officially released its comprehensive platform governance stance on AI content for the first time. Staff members explained to reporters that this AI governance stance is divided into two main sections: “AI content and behaviors encouraged by the platform” and “AI content and behaviors opposed by the platform,” providing clear guidance for creators. Among these, four types of AI-related behaviors are opposed by the platform: using AI for illegal operations, using AI for deception, using AI for infringement, and using AI for low-quality creation. Regarding AI-related phenomena, Xiaohongshu clearly states its core attitude: using authenticity and original value as the fundamental standards for AI content governance, encouraging AI as a tool to amplify creativity, and opposing AI as a tool for deception and a machine for producing low-quality content. All content involving AI participation in creation must be proactively labeled. (People’s Financial News)