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Recently, I saw someone in the community asking about the concept of internal and external markets, so I want to share my understanding in hopes of helping everyone.
First, let's talk about what an internal market is. Before a new token is officially launched, the project team usually injects virtual liquidity into a testing environment or private pool, and this is called the internal market. Simply put, the project team sets up a virtual trading pool to create a false impression of "market depth" before going live, attracting early buyers to enter. These virtual sell orders are controlled by smart contracts, with the quantity and price pre-set.
To make it easier to understand with an example. Suppose a new token is about to launch on PancakeSwap. The project team first sets up a sell order of 100k tokens at a starting price of 0.01 BNB in the internal market. Everyone rushes to buy, gradually filling these pre-set tokens, and this process is called "filling up." After filling up, the project team then migrates real liquidity to the mainnet, entering the external market stage.
The external market is the official trading market after filling up. The liquidity pool is open to all users, and everyone can freely provide LP or trade, no longer just competing with the project's virtual pool. At this stage, the risk is relatively lower because it’s no longer a one-sided virtual liquidity.
However, there are some pitfalls worth noting. If the internal market is filled but the project team delays migrating to the external market, it’s highly likely a Rug Pull (scam). Another situation is that after migration, the price suddenly surges, which could be whales or developers dumping, so you need to watch out for the chance of a scam. Additionally, some projects use virtual LP to create fake market depth. If you check with DexTools and find that virtual liquidity accounts for over 70%, the risk is quite high.
Another trick is fake internal markets, where the project team uses multiple accounts to place fake trades to create pressure and induce FOMO, encouraging you to buy in. After migrating to the external market, be cautious—if the pool is too shallow (less than 10,000 USDT), it’s easy for big players to manipulate the price.
Therefore, understanding what internal and external markets mean is very important when participating in early-stage projects. Internal markets carry high risk but also potential; external markets are more mature but you should be wary of being "liquidated." The most crucial thing is to do your own research, understand the project team’s intentions, and assess the true market depth—don’t be fooled by surface appearances. If you have any questions, feel free to leave a comment and discuss!