Recently, I came across an old screenshot from 2017 where everyone in the group shouted and rushed in. Smiling, but feeling a bit of a chill down my spine. Now the information is even more exaggerated: over a dozen groups plus several KOLs pushing content, and a phone vibration feels like someone is urging you to buy right in your ear. To put it simply, who really owns the impulse to buy? I think no one should take the blame; groups and KOLs are just amplifiers. The real button pressed to confirm a purchase is still your own finger, but they definitely know how to trigger your emotions.

These days, it's popular again to talk about social mining and fan tokens—"attention equals mining." I can't say for sure if it's a false proposition, but it looks more like turning attention into chips: the more you scroll, the more excited you get; the more excited you are, the easier it is to slip up. From now on, I plan to set a simple rule for myself: when I see the group flooding with messages, I’ll turn off notifications first. If I still want to buy after reviewing it the next day, then so be it. For now, I’ll mute all my frequently used groups for a week.