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Labor Day box office collapsed
$160 million, with the first day of Labor Day directly hitting an 11-year low.
It's not that there are fewer movies, in fact, 18 films crowded the theaters; it's not that ticket prices are high, they are still decreasing. The more painful problem is—audiences are no longer buying it. Two years ago, there were millions of viewers; now, it's directly halved.
Mystery films pile up, content is similar, and there's no longer a reason to say "you must see this film."
Chen Sicheng called for "giving movies a chance," but many people's thoughts are: have you given the audience good content before?
The schedule is no longer effective, fundamentally because trust has collapsed.
Do you think, has it changed because of the audience, or because movies have become worse?