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OpenAI quietly changes privacy policy: free users are defaulted to ad tracking
CryptoWorld News reports that OpenAI has updated its U.S. privacy policy, now default sharing limited identifiers (cookie ID, device ID) of free users with marketing partners for targeted advertising and conversion tracking.
Marketing privacy settings for free accounts are enabled by default, while paid accounts are not.
The “vendors, service providers, and marketing partners” section in the privacy policy explicitly allows sharing data with external advertising technology companies.
An OpenAI spokesperson emphasized that conversation content is not shared with advertisers.
On the day of the update, the “sensitive personal data” protection clause temporarily disappeared from the policy, which OpenAI called an error and subsequently restored.
In terms of advertising, OpenAI tested ads at the bottom of ChatGPT in the U.S. in February, with a minimum ad spend threshold of $200k, and recently expanded to Canada, Australia, and New Zealand.
Sensor Tower data shows that ChatGPT’s uninstall volume increased by 413% year-over-year in March and by 132% in April.