You know, it's interesting to observe how one guy turned YouTube into a multi-billion dollar machine. MrBeast is not just a YouTuber; he's an entire ecosystem. His financial worth is estimated at around $500 million, and if he had found an investor for his studio back then, the amount could have reached $1.5 billion.

For two consecutive years, he was the highest-paid YouTuber on the planet. In 2021, he earned about $54 million from videos, and Forbes predicted that in 2022, his income could grow to $110 million. The guy even gave lectures at Harvard, just so you know.

And here’s what’s interesting — his wealth isn’t built on just one channel. He has a whole portfolio: the main MrBeast with 142 million subscribers, then Beast Gaming with 32 million, Beast Reacts, MrBeast Shorts, Beast Philanthropy, MrBeast 2. Each channel is a separate project with its own audience.

All this machinery operates out of Greenville, where he grew up. They are also expanding the studio to three large centers. About fifty people work there — scriptwriters, editors, assistants. Many of them are his friends and family, the very people who have been with him from the beginning.

Then he decided that videos aren’t everything. He launched MrBeast Burger in December 2020. It started as a regular snack bar in Greenville with free food. On opening day, the car line stretched for 30 km. Now, there are over 300 locations in the US and a few more abroad. The trick is that these are virtual restaurants — you order through an app, and the food is prepared at partner cafes. In three months, they sold a million burgers. In August 2022, they opened their first real offline restaurant.

He then added snacks. Feastables are MrBeast Bar chocolates and MrBeast Cookies. Sold online and at Walmart. In January 2022, he held a giveaway with prizes and a contest with golden tickets in chocolates. Gordon Ramsay judged the finalists, and the winner received a chocolate factory. In the first few months, Feastables earned over $10 million from snacks.

His wealth isn’t growing by accident. Donaldson himself says that the main thing is not to aim to become a billionaire but simply to build an awesome company. And it seems to be working.