Tamron is announcing a new high-end standard zoom lens for portrait photographers, the full-frame 35-100mm f/2.8 Di III VXD lens for both Nikon and Sony mirrorless mounts. · GlobeNewswire Inc.

YouTube First Look Video - Tamron new high-end standard zoom lens for portrait photographers, the full-frame 35-100mm f/2.8 Di III VXD lens for both Nikon and Sony mirrorless mounts.

Tamron unveils its latest high-end standard zoom lens for portrait photographers—the full-frame 35–100mm f/2.8 Di III VXD, designed for Nikon and Sony mirrorless systems.

NEW YORK, Feb. 18, 2026 (GLOBE NEWSWIRE) – B&H is pleased to share the new Tamron 35-100mm f/2.8 Di III VXD lens, a lighter, compact alternative to their highly acclaimed 35-150mm f/2-2.8 lens. This fast zoom is compact and designed with portrait photographers in mind, featuring an optimal range of focal lengths for the genre paired with a powerful, wide maximum aperture.

The 35-100mm lens focuses on the most popular focal lengths for portraiture—35mm, 50mm, and 85mm—in one lens. Where this lens sets itself apart from the older 35-150mm lens is its size. At just 4.7” long and 19.9 oz, Tamron 35-100mm /f2.8 lens is a remarkably portable option for the traveling photographer or those just looking to keep their kit lightweight.

Tamron 35-100mm f/2.8 Di III VXD Lens
Nikon Z Mount Lens

Sony E-Mount Lens

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Product Highlights

Full-Frame | f/2.8 to f/22

Bright Standard Zoom

VXD Linear Motor Focus Mechanism

Tamron Lens Utility Connector Port

Minimum Focus Distance: 8.7 to 25.6"

Rounded 9-Blade Diaphragm

67mm Filter Thread

Moisture-Resistant, Fluorine Coating

Featuring the latest autofocus advancements Tamron has to offer, the lens delivers high-speed, precise focus via the VXD (Voice-coil eXtreme Drive) linear motor. Additionally, the 8.7” minimum object distance at the widest focal length makes the lens an obvious choice for indoor events, still life, and tabletop shooters.

In terms of image quality, the lens unsurprisingly delivers exceptional detail and a rich bokeh thanks to its fast f/2.8 aperture. The front optic is also treated with protective features, including a fluorine coating, plus the entire lens has been developed with a moisture-resistant construction.

Lastly, the new 35-100mm f/2.8 Di III VXD continues Tamron’s tradition by featuring the unified 67mm filter size, compatibility with the Tamron Lens Utility, and that comfortable, ergonomic design Tamron lens will be available for both Sony E and Nikon Z mounts.

Learn more about the Tamron 35-100mm /f2.8 Lens at B&H Explora

YouTube First Look Video on Tamron 35-100mm F2.8 Zoom Lens

About B&H Photo Video

As the world’s largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 50 years.

Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world’s foremost experts and interviews with some of technology’s most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts.

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Contact Information

Geoffrey Ngai
B&H Photo Video
212-615-8820

A photo accompanying this announcement is available at

A video accompanying this announcement is available at

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