Many people underestimate a core issue in the on-chain consumption track. It's not a lack of demand, but the participation barriers and experience structure are completely mismatched. The traditional luxury market emphasizes scarcity and status, but on-chain users are deterred by complex processes and high costs, ultimately preventing a genuine intersection from forming on both ends.

@watchdotfun's approach is more straightforward; it doesn't attempt to change the product itself but reconstructs the acquisition method. By breaking down high-value watches into ticket mechanisms that allow low-threshold participation, enabling users to participate in draws at very low costs, and combining on-chain tasks with community interactions, it creates a gamified-like acquisition path. This design essentially translates consumption behavior into participation behavior.
From current implementations, it conducts weekly watch drop events and allows users to earn free participation opportunities through social tasks, indicating that it's driven not only by funds but also by attention and behavioral contribution as distribution bases.
If this model continues to evolve, on-chain consumption may no longer be just transactions but a continuous participation process. To me, this experience is closer to native internet products rather than a traditional e-commerce copy on the blockchain.