Recently, I've been looking at a bunch of PFP / membership pass projects again, all talking about being "on the road to branding," but honestly, many are just focusing on locking attention first.

The ones that can truly sustain long-term, I think, come down to two things: whether you can keep using it consistently (don't have too many虚) and whether the project team is willing to maintain market-making and liquidity / floor prices long-term (otherwise, community enthusiasm dissipates and it looks bad).
This wave of memes and celebrity endorsements rotate in cycles, and newcomers are most easily pushed by FOMO to take the final step...
Anyway, when I see phrases like "about to take off," I just close the page first, preferring to confirm slowly whether it can survive the next cycle.