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"The more free value you provide, the fewer paying customers there are," and there are two ways to break this deadlock.
Value Dilemma:
If you offer a lot of value (free content), users will think "I'll just do what the free content suggests," and most likely won't come back to buy.
If you don't provide truly valuable content, users will think you're just scamming them.
Method One: Change the way you deliver value
Shift from Action-Oriented Value to Cognitive-Oriented Value.
Action-Oriented: Provide specific steps (X practical steps). Disadvantage: After reading and doing it themselves, users won't buy anymore.
Cognitive-Oriented: Change users' thinking patterns, talk about "what to do (What)" and "why (Why)," but don't give detailed "how to do it (How)" execution steps.
Advantage: High-value content (changing cognition) and won't stifle the demand to pay (because users still don't know exactly how to execute and need to buy your service).
Method Two: Use "Overload" to break through
While providing practical advice, combine cognitive guidance and amplify pain points, output a huge amount of information.
Effect: Create a strong sense of "overload" and "helplessness" in users.
Conversion: To escape this chaos and powerlessness, users will actively purchase your "done-for-you" or "accompanying" services (action-oriented products).
Reference: Dan Koe's article style (massive information overload, making people dizzy, thus wanting to buy courses).
Your free content should be cognitive-oriented (changing thinking), while paid products should be action-oriented (help users do or guide users to do).