Scrolling through another wave of PFP/membership calls for "long-term branding," I almost instinctively swipe away. To be honest, long-term value isn't about how good the avatar looks, but whether holding it can help you spend less or earn more: like priority limits, real discounts, clear profit-sharing rules, and exit mechanisms that don’t pretend to be dead. Otherwise, it’s just short-term attention with a different shell, lively for three days, leaving only meme packs in the group.

Recently, the on-chain data tools' tagging system has been criticized for being outdated and misleading, which makes sense: a bunch of tags like "certain whale" or "certain smart money" are slapped on, making memberships easier to sell, but the logic might be long expired. Anyway, I look at projects first by their cash flow and whether their promises can be verified on-chain; PFPs are at most receipts, not talismans.