In April, we conducted CustDev interviews and studies for one of our clients entering the market soon.


Six weeks of work → all major product, positioning, and switching cost hypotheses validated, plus a base of power users waiting for the beta.
Yet, when I speak to emerging teams, it's 1 / 10 that actually understands how big the market advantage offered by CustDev and pre-market studies is.
Guys, it's VERY expensive to validate product hypotheses through a paid marketing campaign.
Start thinking strategically, fr.
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