Recently, I've seen a bunch of PFP projects doing memberships and brand storytelling. Honestly, I can't tell if it's about long-term value or short-term attention. Anyway, whenever I get the urge to think "I can hold onto this longer," it usually starts to decline gradually... I don't even dare to praise it now, just treat it as a talisman: this thing will definitely go to zero.

But on the other hand, if PFPs are really going to last long, it might not be about how pretty the images are, but whether members actually use the benefits and whether the community can truly stay engaged, not just relying on airdrops to bring people back every time. Recently, retail investors are still criticizing miner/validator earnings, MEV, and unfair ordering. I also feel a bit the same: no matter how lively the chain is, if the experience isn't good, it's hard to build a brand.

There's too much information, which causes anxiety. My current filtering method is: only look at projects that show signs of "continuous delivery" (product updates, activity frequency, real on-chain interactions). Other trending topics are just background noise... for now, I still don't dare to go all-in.