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Just caught something interesting in the amusement park space that's worth unpacking. Six Flags just offloaded seven of its underperforming parks to EPR Properties in a $331 million all-cash deal, and the market reaction is honestly pretty telling about where things stand right now.
So here's what happened - Six Flags is getting rid of six regional amusement parks plus a waterpark. On the surface, you'd think this is a win for Six Flags, right? Stock popped 5%. But if you actually look at the numbers, it gets weird fast.
These parks that are being sold generated $260 million in revenue and $45 million in adjusted EBITDA for Six Flags last year. They represented 9.5% of total attendance across the company and 5.7% of overall adjusted EBITDA. But they're only getting $331 million for them. That's a pretty steep discount when you consider Six Flags' overall enterprise value sits around $7.35 billion.
What's really surprising is that EPR Properties - a REIT that mostly owns movie theaters and entertainment venues - is the buyer here. This isn't their typical play at all. They've got minimal exposure to theme parks. And here's the kicker: their stock actually dropped 4% on this news, even though the deal should be accretive to their earnings.
But dig into it and EPR might actually be the smarter player here. They're getting properties at a deep discount specifically because there aren't many buyers for regional parks in this market right now. The big operators won't touch them, private equity is staying away, and even companies like Herschend that actually have capital to invest are busy with other acquisitions.
The context matters too. Six Flags has been struggling hard since the Cedar Fair merger closed a couple years back. That was supposed to create synergies and combine the best of both operations. Instead, the stock has tanked 68% since the deal went through. They've already closed Six Flags America and are planning to exit California's Great America. So unloading these underperforming assets actually makes sense for them - better to focus on parks that can actually generate returns.
For EPR, this could be a smart hold. Even in a worst-case scenario, they can probably flip these to an actual operator in a couple years when the market improves. They're getting a discount on real estate assets with existing infrastructure and brand recognition, even if that brand is currently struggling.
So who really won? Probably both sides, just for different reasons. Six Flags stops bleeding money on these properties and can concentrate on their stronger parks. EPR gets a portfolio expansion at a discount with optionality down the road. The market's initial reaction might've missed that this could work out pretty well for both parties.