I’ve set a little rule for myself: when I see lively things like PFPs, membership cards, or brand collaborations, don’t rush to be carried away by the “sense of identity” first—ask yourself this question—how far is this thing from real cash flow? In plain terms, can it sustainably bring money and content to the project/community, rather than just raising the floor with a wave of attention and then dropping it again? Recently, that mainstream public chain is about to upgrade/maintain, and the group is guessing whether the ecosystem will migrate, which makes me even more cautious: if the chain shakes, even the most beautifully written membership rights might fail first. Romantic as it is, I still prefer to follow teams that can turn their stories into ledgers—taking it slow is okay.