Been seeing a lot of chatter about Simply Good Foods (SMPL) lately, and I'm wondering if people are sleeping on this one or if the brand's losing its shine. The company definitely has that hidden gem potential on the surface - decent fundamentals, but the question is whether it can actually deliver going forward.

I came across some interesting perspective from market analysts who were looking at SMPL earlier this year. What caught my attention is that when they ran through their picks for best buys right now, Simply Good Foods didn't make the final cut. That's worth thinking about. Not saying they're wrong, but it makes you wonder what the hesitation is.

What's interesting is looking at their track record. When you go back and see what they identified years ago - like Netflix back in December 2004 or Nvidia in April 2005 - the returns speak for themselves. Someone who threw $1,000 at Netflix then would be sitting on over $500k now. Nvidia? Over $1 million. That's the kind of performance that makes you pay attention to their analysis.

Their overall portfolio returns average around 951% versus the S&P 500's 194%, which is pretty significant outperformance. So when they're not bullish on Simply Good Foods despite it being in the consumer goods space, there's probably a reason worth digging into.

The real question for me is whether SMPL is genuinely a hidden gem that got overlooked, or if there are legitimate concerns about the brand's staying power in a shifting market. Could go either way, but the fact that it didn't make the recommended list is probably a signal worth paying attention to if you're considering it as an investment.