Cryptocurrencies becoming the "easiest topic for users to mute" on platforms is actually completely expected.

But what is truly surprising is: sports rank 4th, gaming 6th, and artificial intelligence AI 7th.
These rankings completely break our conventional understanding.
So, what is the most popular topic among users?
Is it that "no topic" itself is the most popular?
Or is it like "Wanda Plaza"—burning through money?
Looking deeper, the ease of muting cryptocurrencies suggests that this is not only true for ordinary users but also for advertisers.
All of a creator's revenue almost comes from advertisers.
And advertisers care most about ROI (Return on Investment).
When they find that conversion efficiency for cryptocurrency-related content is low and the risks are high, their investments naturally shrink.
This means: the advertising income for cryptocurrency creators will become increasingly less, which is almost an inevitable trend.
Thinking from another perspective:
If advertisers reduce their ad spending by x, will cryptocurrency creators receive more ads?
Will the supply side further "involve itself" due to demand contraction?