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Ulta Beauty partners with Google to launch AI-powered shopping experiences
Ulta Beauty has collaborated with Google to introduce AI-powered shopping experiences, integrating Ulta’s products into Google’s AI Search and Gemini app, and launching its proprietary “Ulta AI” assistant. This initiative aims to enhance digital beauty discovery, personalize recommendations based on loyalty member data, and streamline the purchasing process. The partnership positions Ulta at the forefront of AI-driven commerce and reflects a broader trend towards leveraging technology for improved customer experience.