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If you truly want to "change your fate," it's best to start by asking yourself one question: How can I increase my income next year to ten times what it is now?
If the goal is to double growth, it’s often achievable by extending working hours and working overtime desperately. But the logic for a tenfold increase is completely different—it requires you to do fundamentally different things and introduce key variables in their prime growth period, making it possible to achieve.
A typical case in the book "10x Growth": a logistics company owner reviewed their revenue structure with this question in mind and found that the highest profit margin actually came from "special demand" orders. For example, a business worth 100k yuan could earn 50k yuan because such demands are often urgent, have high service thresholds, and customers are willing to pay a premium, naturally resulting in larger profit margins. In contrast, regular logistics orders, although large in volume, lack barriers and fall into internal competition, causing profit margins to continuously decline.
So, he decisively decided to pivot and focus entirely on high-profit special logistics services. The process was not easy: it required retraining the team, paying higher labor costs, and developing new clients from scratch. But after a year, the company's annual profit skyrocketed from 3 million to 30 million yuan.
I resonate deeply with this. The 80/20 rule is everywhere, and those who have truly made money understand:
• 80% of a company's profits often come from 20% of its core clients;
• 80% of a person's wealth is usually accumulated within 1-2 years of their life;
• The key decisions that truly influence life’s trajectory are often just that 20%.
Therefore, I suggest you take a day to seriously reflect on the question:
• If I only strive along my current path, what is the ceiling?
• What are those people in the industry earning ten times more doing and earning right now?
• What structural adjustments do I need to make to do things that are "fundamentally different" from the past?
In fact, tenfold growth is often easier than doubling. Because "wealth lies in strategy, not in hard labor." When you stop obsessing over linear effort and dare to pursue nonlinear leaps, you are more likely to find opportunities to break through.