Stellar CMO: The crypto industry should bid farewell to hype culture and rebuild mainstream trust through "slow and steady wealth accumulation"

Deep Tide TechFlow News: On April 29, according to CoinDesk, Jason Karsh, Chief Marketing Officer of the Stellar Development Foundation, recently said that the cryptocurrency industry has long relied on obscure terminology and speculative narratives, creating a serious brand recognition gap with everyday users. He also pointed out that cryptocurrencies have “reached a peak too early” among the public, distorting their true potential.

Karsh believes that stablecoins are the most persuasive first real-world use case for cryptocurrencies. He suggested repositioning them as “programmable, instant transfers that generate yieldable digital dollars” to lower the understanding barrier for ordinary users. He emphasized that the industry’s real opportunity lies in rebuilding global financial infrastructure—ultimately enabling hundreds of billions to trillions of dollars to move on-chain—rather than relying on short-term token speculation.

In terms of marketing philosophy, Karsh advocates “getting rich slowly and creating value every day,” and criticized some projects for prioritizing token issuance while ignoring product sustainability. He predicted that future trading growth will be driven by both human users and AI agents, but in the near term the key is still to attract “100 million real users” to complete the on-chain migration.