I just watched a rare video interview with Duan Yongping—after leaving BBK, he hasn’t appeared publicly for about two decades. This time, he sat down with Fang Sanwen (founder of Xueqiu) for a long conversation lasting up to 2 hours, sharing 50 perspectives on investing, business management, corporate culture, and how to raise children.

What impressed me most was how Duan Yongping views investing—he said it’s very simple, but extremely difficult to carry out. The key point is that you must truly understand a company’s business model and its future cash flow, not just follow trends. He emphasized the role of rationality—something many people overlook when the market is heating up.

On the business side, Duan Yongping has very high expectations for the importance of trust in relationships. He also warned that you shouldn’t do things that conflict with your core values, no matter how much profit you might make. It’s a hard lesson, but an invaluable one.

Interestingly, Duan Yongping also talked about major companies such as Apple, Tencent, and Moutai, along with how he sees current trends like artificial intelligence and electric vehicles. He takes a rather cautious attitude toward these technologies—not because he doesn’t see their potential, but because he invests only in things he truly understands.

The section on educating children is equally deep. Duan Yongping emphasized that children need a sense of security first, and parents must set an example through positive actions. Not empty talk, but doing it in practice.

Overall, Duan Yongping’s views on investing, business, and parenting all revolve around a common theme—long-term thinking and steadfast adherence to principles. This approach may not make an instant impression, but it is the foundation for building lasting wealth.