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GEO Paper Empirical Test of the Three Major AI Search Engines: ChatGPT Cites the Least but "Absorbs" the Deepest
CoinWorld News reports that geo experts Zhang Kai and Yao Jingang published a research paper on arXiv, proposing a two-stage measurement framework of “citation selection” and “citation absorption.” The study tested the citation behaviors of ChatGPT, Google AI Overview/Gemini, and Perplexity across 602 control prompts, collecting 21,143 citations and 23,745 feature records. The results show that Perplexity cites an average of 16.35 sources per prompt, Google 12.06, and ChatGPT only 6.88, but ChatGPT has the highest average influence score for the pages cited, indicating that the number of citations does not reflect the true content usage by AI search engines. The study also found that high-influence pages differ significantly in word count and number of titles, with pages containing code having 76.88% higher influence than those without. The paper’s data and code are open-sourced on GitHub.