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Philip Morris International (PM) Expands Ducati Partnership to Spotlight ZYN Brand

2026-04-29 03:09:05

Philip Morris International (PM) is expanding its partnership with Ducati Corse for the 2026 racing season and beyond, integrating its ZYN nicotine pouch brand into Ducati MotoGP liveries. This collaboration highlights ZYN’s global leadership and aligns with Philip Morris’s strategic shift towards smoke-free alternatives and innovation. The partnership, which dates back to 2003, aims to connect ZYN with adult consumers in a relevant setting while reflecting both companies’ focus on performance and progress.

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