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What does Mixue Bingcheng rely on to make money?
Is it earning from a 4-yuan lemon water? Low profit margins with high sales volume are just an illusion.
Mixue Bingcheng is the Chinese tea brand with the most stores; just opening one store,
requires purchasing ingredients, equipment, and consumables from the headquarters. Just the ingredients alone account for about 70% of Mixue Bingcheng's main revenue, with the combined revenue share of the three items nearing 94%.
Mixue Bingcheng is also particularly good at marketing. Its products are more affordable than others, and it frequently offers free items, promotions, discounts, buy-one-get-one, two people dine, one pays, memberships, points, small gifts, online interactions, catchy songs...
This is why many bubble tea shops that were once popular on commercial streets have such good business, but as soon as Mixue Bingcheng arrives, they all close down.