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Bitcoin Treasury Metaplanet Turns to Advertising as Shares Fall 25%
Metaplanet is leaning on high-profile advertising as its share price sits about 25% lower this year. The Japanese Bitcoin treasury firm recently advertised on the Las Vegas Sphere and sponsored Bitcoin-focused events in Tokyo, Las Vegas, and Hong Kong. Metaplanet’s stock trades at a 36% discount to the value of its Bitcoin holdings. Some supporters criticized the spending.