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Many European and American brands now only have their logos as their own.
This statement, while sharp, is not exaggerated.
Because more and more core modules of brands are completed externally:
• Motors, made by Chinese suppliers
• Controllers, made by Chinese suppliers
• Displays, made by Chinese suppliers
• Batteries, made by Chinese Pack factories
• Complete vehicles, made by Chinese OEM factories
What does the brand itself take responsibility for?
Website, advertising, packaging, customer service, channels.
But once traffic costs rise, inventory piles up, after-sales increase, profits are quickly swallowed up.
And the backend supply chain companies still make steady money.