Eight years of a 70% decline, domestic red wine is even worse: from 1.38 million tons down to 97k tons, has red wine completely cooled off?


Swirling the glass to aerate, smelling the aroma and looking at the wall-hanging, in the past, drinking red wine was not just about drinking, it was almost a performance art. A delicate glass wine rack, a set of tall glasses plus a decanter, even if you can't open a bottle for a year, it must be displayed in the living room as a showcase, symbolizing taste and a high-end lifestyle.
But now, looking at red wine again, its status has plummeted, almost disappearing from the dining table. It is said that young people no longer drink Baijiu, but compared to red wine, Baijiu is already considered stable; red wine's decline is almost cliff-like, with astonishing drops.
Data is the most convincing: in 2017, China imported 700 million liters of red wine, enough to circle the Earth four times; by 2025, it will only be 207 million liters, a 70% drop over 8 years; domestic red wine is even worse, with production plunging from a peak of 1.38 million tons to 97k tons over 13 years, a 93% decline.
Thinking back over twenty years, red wine was the star in Hong Kong movies; over ten years ago, it was a middle-class staple, called "liquid gold," with the entire industry shouting to overthrow Baijiu. But now, it is being promoted alongside soy sauce and vinegar in supermarkets, sold online as cooking wine by the pound, and some comments even complain that it doesn't remove fishy odors strongly enough. $BNB
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