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Matrixport has become BIT now, I found this brand change interesting. According to the announcement, the official transition took place in March and they are significantly expanding their digital financial infrastructure, including custody, trading, payments, RWA, and on-chain integration. It doesn't change anything for users; accounts remain normal.
The company is managing over 6 billion in assets, with a monthly volume exceeding 7 billion. It has offices in seven countries and heavy regulatory licenses, such as MPI from Singapore and the Swiss FINMA asset management license. It seems to be a serious move to better position itself in the market.
Do you see this as a strategic rebranding or do you think a name change doesn't make much difference in practice?