Noticing the latest trends in the mining market, it’s clear that Bitmain is actively adjusting its pricing strategy. The company is offering increasingly aggressive terms for miners—from cheaper setups to options for hosting equipment in different countries.

By the end of December last year, Bitmain offered attractive packages: the S19e XP Hydro and the 3U S19 XP Hydro for $3 per TH/s, while newer S21 models with immersion cooling go for $7 per TH/s. Hydro-cooled S21+ units cost about $8 per TH/s. Previously, in November, the S19 K Pro auction was held at $5.5 per TH/s. This clearly shows how the company is driving prices down.

The reason is simple—Bitcoin’s hash rate is stuck at low levels, making mining less profitable. Bitmain understands that demand for new equipment has fallen, so it is offering discounts. In addition, the company offers hosting for $0.055–$0.07 per kWh in the US, Kazakhstan, Brazil, and other countries, plus a $0.03 fee. It looks like an attempt to retain customers amid overall pressure in the sector.