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Wall Street’s Ratings on Booking Stock Align With Our $257.28 Price Target
Booking Holdings (BKNG) stock is trading 20% below its 52-week high, presenting a buying opportunity despite strong Q4 2025 earnings and a robust free cash flow generation. 24/7 Wall St. has set a price target of $257.28, implying a 39.4% upside, supported by positive analyst ratings and strategic growth initiatives. The company’s merchant model transition, “Connected Trip” strategy, and a substantial share buyback authorization, coupled with a dividend increase, signal strong management conviction and potential for future growth.