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Ulta Beauty stock rises as growing cosmetics demand boosts investor sentiment. By Investing.com
Ulta Beauty shares rose in premarket trading after Jefferies analysts upgraded the stock to a “Buy” rating with a $700 price target, citing renewed strength in the cosmetics sector and improved company performance. The upgrade reflects growing confidence in Ulta’s ability to drive revenue growth and profitability through a growing “makeup cycle,” improved merchandising, and a broad pricing strategy. Ulta is projected for steady growth, with revenues expected to reach $14.0 billion by 2027.