Recently, I’ve seen a bunch of PFP/member cards talking about "long-term brand value."


As I flip through the trading volume, I think: honestly, many times it’s just short-term attention wrapped in a different package.
When trading volume rises, the story makes sense; when it drops, community enthusiasm cools down too, just like the weather…

Lately, RWA, US bond yields, and on-chain yield products are being compared together, which makes me calmer: at least they’re comparing “cash flow/rate of return,” which are tangible.
For PFP to go long-term, it needs continuous fulfillment (rights, content, offline activities, governance, etc.), otherwise it’s just a passing fad.
I just added $30 to try a membership, will observe for a week—don’t get carried away thinking I’ve bought the future.
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