Wu Shuo learned that the People's Bank of China and seven other departments issued the "Administrative Measures for Online Marketing of Financial Products," which will take effect on September 30, 2026. The measures clearly state that online marketing of financial products shall not be conducted or disguised without permission, and strengthen compliance requirements for third-party internet platforms. The document also classifies virtual currency issuance and trading as illegal financial activities, reaffirming that related businesses are not allowed to be promoted or marketed online.

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