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Actually, everyone understands that PFP and membership are essentially just buying a "who I am" badge. When it's hot, it looks like a brand; when it's cold, it just becomes an avatar frame... I myself am stubborn, and not long ago I said I wouldn't touch it, but then I saw a community's daily active users really increasing, and the secondary market is quite stable, so I added a little more, treating it as paying tuition and observing as a sample.
Recently, before and after the upgrade of that mainstream public chain, everyone is guessing whether they will migrate. I actually care more about: if they do migrate, can these "membership benefits" follow? Or will they need to re-establish connections on a new chain? If TVL drops, I would be heartbroken, but seeing retention and real consumption still happening makes me feel a bit better... Anyway, short-term attention can be grabbed by anyone, but long-term brands need to endure. Let's keep watching the data for now.