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Coca-Cola Stock Faces a Big Week as World Cup Push Meets Earnings Test
Coca-Cola is set to report its first-quarter earnings on April 28, with investors keenly watching its 2026 sales forecast and the sustainability of demand amidst rising prices. The company’s World Cup campaign and strong volume growth from a major Latin American bottler provide a mixed backdrop. Investors will focus on whether Coke can maintain its volumes and if zero-sugar and sports drinks can offset softness in classic sodas.