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The People's Bank of China and seven other departments jointly issued the "Administrative Measures for Online Marketing of Financial Products," which will take effect from September 30, 2026, to systematically regulate online marketing activities for financial products.
The measures clearly state that only approved financial institutions, their proprietary platforms, and entrusted third-party internet platforms can carry out online marketing of financial products, and it is prohibited to provide online marketing services for illegal fundraising, virtual currency issuance and trading, illegal foreign exchange margin trading, and other illegal financial activities.
The measures specify detailed requirements for the authenticity of marketing content, risk disclosure, algorithm recommendations, pop-up ads, account naming, trademark terminology, cooperation models, data and personal information protection, etc., and clarify the regulatory division of responsibilities and penalties among financial regulatory authorities, cyberspace, telecommunications, and market supervision departments.
What does this mean? Is it a no-go now? Friends who understand, please help explain.
#Gate广场四月发帖挑战