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'Canny Pack' unveiled, Coca-Cola reveals bag for soda cans
Coca-Cola has announced “The Canny Pack,” a fanny pack designed to hold Diet Coke cans, in collaboration with “The Devil Wears Prada 2” movie. Made from top-grain leather and silver in color, the limited-edition bag will not be sold but will be displayed at Saks Fifth Avenue and distributed through “surprise and delight gifting” by an influencer. The initiative aims to align Diet Coke with fashion and culture.