Recently, I've come across a bunch of PFPs claiming to be "members" or "brands." I get the joke, but I also instinctively compare it to on-chain transactions: the hype is exploding, but the floor price hasn't kept up, mostly indicating short-term attention running out. To put it simply, genuine membership isn't just about changing the avatar frame; it's whether you can continue to be cared for and recognized after joining the group, even if you're busy, you'd still want to stay.

By the way, the incentive and points wave on the testnet has started again. Everyone is guessing whether the mainnet will issue tokens... I also get the itch to try a couple of times, but I no longer believe in the phrase "points = future wealth." Anyway, now I see PFPs more as brand experiments. The ones that survive are probably not the most fanatical, but the ones that can make people stay. That's all for now.