The People's Bank of China and seven other departments jointly issued the "Measures for the Administration of Online Marketing of Financial Products," explicitly prohibiting online marketing of illegal financial activities such as virtual currency issuance and trading.

Odaily Planet Daily News: The People’s Bank of China, the Ministry of Industry and Information Technology, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the National Intellectual Property Administration, the Cyberspace Administration of China, and the State Administration of Foreign Exchange jointly issued the “Measures for the Administration of Online Marketing of Financial Products,” which will take effect from September 30, 2026. The measures clearly state that, except for financial institutions and third-party internet platforms entrusted by law, other organizations and individuals are not allowed to carry out online marketing of financial products; no organization or individual shall provide online marketing services or facilitation for illegal financial activities, explicitly including virtual currency issuance and trading, illegal foreign exchange margin trading, and other activities within the scope of illegal financial activities.