Basically: when you make money but don't know how to spend it, first buy back circulating shares to boost EPS.

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CryptoFrontier
Netflix Approves $25B Additional Share Buyback Program
Announcement

Netflix announced on April 23 that its board approved an additional US$25 billion share repurchase program, expanding upon a buyback plan previously approved in December 2024. The authorization carries no expiration date. In premarket trading following the announcement, Netflix
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