Recently, I’ve been translating some old PFPs again and realized that back then, when I bought them, it wasn’t really about "art," it was about wanting to join the group, wanting a profile picture that could be recognized... Basically, it was a membership card + business card. Once the hype died down, the group became as quiet as a late-night radio show, but there were a few projects that persisted stubbornly: not relying on talent-based breakout moments, but on habits — weekly regular activities, voting that actually works, offline events with real people showing up, slowly building the brand.



In contrast, now everyone talks about modularity, DA layer, developers are excited as if launching a new channel, while users are confused: what does this have to do with my avatar? But I feel that long-term value is hidden in this kind of "boring persistence": whether you’re willing to treat members as people and manage them, rather than just attention batteries. Anyway, when I choose a PFP now, I look at whether it has a habit of long-term updates; otherwise, even the most beautiful picture will only be lively for two weeks.
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