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Just saw a piece of news worth stopping for. Goldman Sachs has just submitted its application for a Bitcoin ETF to the SEC. Yes, the same Goldman Sachs that dismissed BTC as a scam a few years ago.
What’s interesting is the timing. Morgan Stanley launched its own Bitcoin product just a week ago. As a result, the two biggest names in traditional finance are now competing to provide Bitcoin exposure to their institutional clients and pension funds.
Goldman Sachs’ product combines direct exposure to Bitcoin with a covered options selling strategy to generate additional returns. It’s a classic positioning for structured products. Form 485APOS was filed today, and according to reports, the launch could take place by the end of June 2026.
What really stands out is the contrast. A few years ago, these same institutions talked about fraud and bubbles. Now, they’re asking how to monetize access to crypto for their clients. That’s a pretty strong signal of institutional acceptance of Bitcoin.
Two of the world’s biggest banks rushing to sell Bitcoin to your pension fund. This is a paradigm shift we wouldn’t have seen coming just five years ago. Interesting to watch how this competition will evolve.