Changan Automobile announces "1445" strategy, aiming to achieve 600 billion yuan in revenue by 2030

China Changan Automobile today released the “1445” strategy, which will revolve around “1” vision, focus on “4” major business areas, accelerate “4” major transformations, and achieve “5”x growth, becoming a “world-class automobile group with global competitiveness and independent core technologies.” Zhu Huarong, Secretary of the Party Committee and Chairman of China Changan Automobile, said the company will follow the “Ten-Year Two-Step” approach: by 2030, it will strive to achieve operating revenue of 600 billion yuan, with its scale entering the first tier of the world’s automobile companies. The company will be in the global TOP 100, and will build one industry worth 500 billion yuan, two industries worth 100 billion yuan each, and several industries worth hundreds of billions. By 2035, it will further strengthen brand competitiveness, maintain a stable top-ten position worldwide, and significantly improve industry standing, profitability, and efficiency. (Cailian Press)