Ulta Beauty Stock Upgrade: Jefferies Cites Makeup Cycle Strength | 2026 - News and Statistics

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Jefferies upgraded Ulta Beauty’s stock from Hold to Buy, citing renewed strength in the cosmetics sector and a growing makeup cycle, particularly in blush, concealer, and lip products. This upgrade caused Ulta Beauty’s shares to rise. While the company’s stock has seen few large swings recently, this positive movement follows mixed fourth-quarter results and a slight miss on full-year earnings guidance, though management remains focused on growth and market share expansion.

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