Just now, while browsing TikTok, I noticed a pretty interesting phenomenon. Last year, the platform had already reached 11.8 million videos discussing cryptocurrencies. What does this number reflect? More and more young users are learning about and discussing the crypto market through short videos.

I think this trend actually presents a significant opportunity for brands looking to enter the crypto ecosystem. Projects and platforms that are already establishing a presence on TikTok now have a first-mover advantage over competitors who are still on the sidelines. This isn’t about forcing marketing efforts, but about understanding that this generation’s way of obtaining information has completely changed.

Interestingly, this phenomenon also indicates a deeper shift: crypto is no longer just a topic for geeks and investors but is gradually becoming part of mainstream culture. Behind those 11.8 million videos on TikTok, there may be millions of users participating and discussing. If you haven’t yet been paying attention to the developments in the crypto ecosystem on relevant platforms, now might be a good time. Recently, I’ve also been following some related projects and tokens on Gate, and I feel this market shift is worth ongoing observation.